‘Home of the brave’ is certainly appropriate when it comes to US PR. Whether you’re running a small business or a large corporation, the American market can be a tough nut to crack – not least because there isn’t really a single, unified “American market”.
Each one of the nation’s fifty states has different economies, traditions, and regulations: a financial services company might do well in New York, but poorly in Montana; a dairy company may prosper in the cheese kingdom of Wisconsin, but struggle in Michigan.
To succeed, you need to know these local markets inside out. Crucially, you also need to be known – and to be known, you need help from experts. A solid US PR agency with the right capability and experience is essential to your efforts in this region.
The best local support
Many PR firms make the mistake of assuming that their efforts in other English-speaking markets will translate quickly, conveniently, and seamlessly to the US. We’re not one of them. We know that to get the best results, you need the best people who know how PR works specifically in their country. When you work with us you get local support from US PR professionals on the ground with regional knowhow.
We have extensive experience in the American market. From coast to coast, state to state, and city to city, our efforts have helped companies generate leads, boost profiles, and establish a foothold in this competitive – and highly desirable – market.
Get the coverage that matters
At TopLine, your account will be handled by a dedicated comms consultant – a single point of contact who will manage experienced US public relations specialists to deliver excellent media results. These US PR agency experts understand the market inside out: from national and regional publications such as the Washington Post and Forbes, to region – and industry-specific trade outlets such as Crain’s Chicago Business and Business.com.
We want to get you in front of the audience that matters most to your business – whether they read The New York Times or Cosmopolitan. We adjust the content, the style, and the tone to each specific market, but we keep your messaging consistent across every industry and geography.
What’s more, as a data-driven US PR agency, we’re able to prove it. We’ll get you noticed in your target market, and whatever we accomplish – the incremental improvements of a week; the significant improvements of a year’s work – will be quantifiable and verifiable and recorded in regular progress reports.
In addition to the US, we also operate across a number of other international markets, including France, Germany, The Netherlands, Belgium, Switzerland, Sweden, Singapore, South Africa and Australia. And we are able to set up hubs in other countries should our clients require them.