Why does an engineering firm need an engineering PR agency? Because every engineering project, from the conventional to the cutting-edge, is a story – but telling that story isn’t always straightforward.
We can help you tell yours.
Science and technology can provide comfort, productivity, and resource-efficiency – in theory. Engineering is the business of turning this theory into practice: it’s where invention, calculation, and construction come together to produce real-world solutions to real-world problems.
It’s at once a highly mathematical, highly complex, and highly creative discipline. It’s why engineering is brilliant – and it’s also why it’s so hard for engineering companies to get their messages where they need to go.
At TopLine, we combine in-depth PR expertise with extensive technical knowledge: our dedicated STEM department is staffed by chartered engineers with decades of experience in everything from water to automotive and communications experts who have the technical knowledge needed to drive informed, attention-grabbing multi-channel campaigns.
As an engineering PR company, we can help you build your reputation, impress your audience, and boost your credibility.
Strategy and messaging
We know how to take your message and turn it into a compelling story. Our services include communications audits and messaging workshops, and we always benchmark and measure our progress – so you’ll always know what we’re doing, why we’re doing it, and whether it’s achieving the desired results. Our media relations specialists have the storytelling instincts, the pitching skills, and the contacts to get you seen, heard, and noticed.
As an inbound marketing agency with a dedicated content team, we can research and create blogs, social posts, whitepapers, eBooks, and more. If your campaign needs video content, our in-house video production team can also handle everything from scriptwriting and storyboarding to filming, animation, and post-production.
If things don’t go according to plan and you need urgent support, our crisis management experts can help you turn things around: mitigating negative dialogue and creating positive buzz wherever possible.
We shape messages into appealing, engaging, engineering stories: writing news and opinion pieces that put your company at the centre of old and new conversations.
Corporate communications, social monitoring and posting, targeted content marketing, event management – we can do whatever you need to make an impression on your audience, and turn that impression into a long-lasting, mutually beneficial relationship.
We believe that the only people who truly understand the complexity, the depth, and the nuance of engineering stories are engineers. That’s why we made sure to hire STEM experts alongside our PR and inbound marketing specialists.
Engineering great results
Everything we do as an engineering PR agency – from a one-off tweet to a fully-fledged, omnichannel campaign – is guided by this professional experience and skill. Our case studies show why this approach works, and how it gets results.
As an engineering PR agency, we can build your reputation, generate a steady stream of quality leads, boost your web traffic, help you recruit the best and brightest talent in your field, and more.
We know your media, we know your audience – and we can make sure you get noticed by both.